Media & Advertising
Ce fac vanzatorii cand e criza si clientii sunt in concediu
E criza, oamenii si-au redus consumul. Potentialii clienti sunt plecati in concediu. Sau economisesc pentru acest scop. Vanzarile sunt afectate din doua directii. Cum se descurca oamenii din vanzari?
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„Daca vorbim de vara 2010, atunci toate domeniile sunt afectate. Daca vorbim de vara, in general, atunci avem de-a face cu o scadere pe anumite domenii de activitate, cum ar fi servicii, consultanta, training, afectate de perioada concediilor, ceea ce face ca decizia de cumparare sa fie amanata pana spre toamna, ” a declarat Sorin Paun, partener al companiei de training Ascendis, pentru Money.ro.
„Totusi, pentru multi vanzatori, vara reprezinta o perioada foarte activa, in care se construieste campania de toamna”, a adaugat acesta.
Astfel, in aceasta perioada, directorii de vanzari ar trebui sa construiasca strategiile de abordare a perioadei de varf si sa implementeze actiuni promotionale cu scopul de a minimiza impactul scaderii.
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