Media & Advertising
Cel mai simplu si neglijat element de brand personal
Daca e simplu, e si evident pentru unii: adresa de mail. Dar, daca e evident, cum de este neglijat?
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Brandul inseamna, la limita, un nume. Or daca e vorba de persoane, starea civila a cam facut tot.
Trecand peste povestea cu pseudonime si noms de plume, care se leaga de o alterare a datelor de stare civila, pentru ca un nume sa fie (parte) dintr-un brand, el trebuie comunicat.
Si cine nu e Andreea Esca sau Dragos Bucur se comunica mai greu prin presa clasica, adica la TV sau in ziar. Pentru ceilalti, ne-vedetele, ramane Internetul, scrie Iulian Comanescu.
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