Media & Advertising
Channel 4 vrea publicitate de 1 mld. lire sterline in 2011
David Abraham, CEO Channel 4, se asteapta ca vanzarile din publicitate ale postului britanic de televiziune sa creasca la 1 mld. lire sterline in 2011, scrie Brand Republic.
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Channel 4 a incheiat recent un contract de vanzare publicitate pe 10 ani cu UKTV, estimat la peste 1 mld. de lire sterline, ceea ce ar genera companiei media venituri de peste 100 mil. lire sterline/an.
In 2009, veniturile din publicitate TV ale Channel 4 au fost de 706,7 mil. lire sterline, cu 10,5% mai mici decat in 2008, conform sursei citate.
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