Media & Advertising
Cheltuielile cu publicitatea din Marea Britanie au scazut cu 4% in 2008
Cheltuielile cu publicitatea din Marea Britanie au scazut cu 9,6% in ultimul trimestru al anului trecut, si cu 3,9% pe intreg anul 2008, scrie presa internationala, citand studiul realizat de Advertising Association in colaborare cu World Advertising Research Center.
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Cheltuielile in promovarea online au crescut anul trecut cu doar 17,3%. In 2007, rata de crestere s-a ridicat la 39,5%.
Toate media, cu exceptia Internetului, au raportat scaderi in 2008 fata de anul precedent.
Publicitatea in ziare a a scazut cu 12%, cea din reviste cu 9,9%, in TV cu 4,9%, radio – 8,5%, otdoor – 3,8%, cinema – 0,9% si direct mail-ul cu 6%.
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