Media & Advertising
Chrysler organizeaza un pitch pentru o campanie globala de publicitate
Producatorul auto american Chrysler cauta o agentie care sa gestioneze o campanie globala de promovare, programata pentru ultimul trimestru al anului, potrivit Brandrepublic.com.
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La acest pitch, a fost invitata si agentia de publicitate BBDO, care a castigat contul Chrysler in 2000.
„Pentru ca lansam o noua companie, care pune accent pe brand, cautam si modalitati noi de a comunica in piata. De aceea, cautam o agentie care sa vina cu idei pentru un numar fix de proiecte”, a declarat un purtator al producatorului.
La inceputul acestui an, Chrysler a incheiat un acord cu Fiat, in urma caruia compania italiana detine 35% din afacere.
Chrysler a fost nevoita sa declare falimentul in aprilie, guvernul american acordandu-i un imprumut de 4 miliarde de dolari.
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