Media & Advertising
Claudiu Serban: Singurul loc in care printul mai poate supravietui este metroul bucurestean
Evolutia online-ului nu mai poate fi neglijata, iar dovada palpabila este agonia prin care trec din 2009 incoace ziarele pe suport de hartie. Claudiu Serban, fostul publisher sef de la Ringier, care a parasit recent curtea elvetienilor cu tot cu Capital si Evenimentul Zilei pentru trustul lui Bobby Paunescu, sustine ca a descoperit singurul loc in care printul mai poate supravietui: metroul.
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„Acesta ar putea fi viitorul presei pe hartie: mijlocul de transport in comun. Este reteta dupa care, de altfel, s-a dezvoltat si presa gratuita. Oamenii inca citesc ziare in locuri in care se conecteaza mai greu la tehnologie: in metrou, dar si in tramvai, autobuz”, a afirmat Serban.
Claudiu Serban este directorul editurii Evenimentul Zilei si Capital, editorul publicatiilor cu acelasi nume, achizitionate recent de omul de afaceri Bobby Paunescu, proprietarul postului de televiziune B1 TV.
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