Media & Advertising
CME a cumparat restul de 10% din televiziunea ucraineana Studio 1+1
Central European Media Enterprises Ltd. (CME) a achizitionat si restul de 10% din actiunile postului de televiziune ucrainean Studio 1+1, au anuntat reprezentantii grupului, al carui director operational este Adrian Sarbu.
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CME a platit 109,1 milioane $ (84,4 milioane euro) pentru 10% din actiunile Studio 1+1, potrivit acordului semnat de cele doua parti in ianuarie 2008. In urma tranzactiei, CME detine postul ucrainenan in proportie de 100%.
Lansat in 1997, Studio 1+1 este unul dintre cele mai populare posturi de televiziune ucrainene, vizionat de circa 47 milioane de telespectatori. Acesta are o cota de audienta zilnica de 12%, si o cota medie in prime time de 14%, pe un public de peste 18 ani.
CME este actionarul majoritar (95%) al companiei Pro TV SA, care detine posturile de televiziune Pro TV, Pro Cinema, Pro TV International, Acasa, Sport.ro si MTV Romania.
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