Media & Advertising
Coca-Cola a ales McCann pentru creatia din Europa Centrala si de Sud
Coca-Cola, cel mai mare producator de bauturi racoritoare din lume, a ales agentia de publicitate McCann pentru gestionarea contului de creatie din Europa Centrala si de Sud (CES), zona din care face parte si Romania.
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Agentia a fost aleasa in urma unui pitch, la care a mai participat doar Publicis. Acesta din urma va continua sa lucreze cu Coca-Cola CES pe partea de creatie.
McCann se va ocupa de toate brandurile globale ale Coca-Cola CES si va isi va asuma responsabilitatea pentru localizarea campaniilor pe pietele din regiune incepand cu martie 2011.
Coca-Cola CSE cuprinde urmatoarele tari: Albania, Austria, Bosnia, Bulgaria, Croatia, Cipru, Cehia, Estonia, Macedonia, Grecia, Ungaria, Italia, Kosovo, Letonia, Lituania, Malta, Moldova, Polonia, Romania, Serbia, Slovacia, Slovenia si Elvetia.
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