Media & Advertising
Coca-Cola se promoveaza printr-un portofoliu pan-european de agentii
Coca-Cola Europa va crea primul portofoliu pan-european de agentii de publicitate care sa promoveze brandul companiei si a inceput deja negocierile cu mai multe agentii de design, informeaza presa internationala.
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Coca-Cola Europa va lucra cu aproximativ 10 agentii, care se vor ocupa de design, identitate de brand, marketing in-store.
In Romania, Coca-Cola colaboreaza cu agentia de publicitate full-service BV McCann Erickson, detinuta majoritar de grupul mondial de publicitate Interpublic.
Compania Coca-Cola este cel mai mare producator si distribuitor de bauturi non-alcoolice din lume si a raportat in 2006 venituri totale de peste 24 miliarde de dolari. Pe langa Coca-Cola, compania mai produce si alte bauturi, printre care Fanta, Sprite, Nestea.
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