Media & Advertising
Cocor amana inaugurarea Cocor Channel pana la 1 decembrie
Reprezentantii centrului comercial Cocor au anuntat miercuri inaugurarea ecranelor instalate pe cladire la 1 decembrie, dupa ce initial o anuntasera pentru inceputul lui octombrie, si isi revizuiesc investitia in ecrane de la 6 mil. euro, la 4 mil. euro.
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Dan Barbulescu, presedintele consiliului de administratie al Cocor SA, declarase anterior pentru DailyBusiness.ro ca investitia in proiect se ridica la 6 milioane de euro, si ca acesta ar fi urmat sa fie inaugurat la 1 octombrie 2008.
50% din spatiul Cocor Channel va fi administrat de agentia Velvet Media, care va plati 1,2 milioane euro pe an.
Potrivit reprezentantilor Cocor, fatada media ar fi cea mai mare de acest gen din Europa Continentala, instalata pe o singura cladire, si a necesitat invetitii de aproximativ 4 milioane de euro.
Fatada are 13 ecrane LED HD si o suprafata de difuzare de 565 metri patrati, relateaza NewsIn.
Cocor Luxury Store va fi inaugurat in octombrie 2009 in urma unei investitii de 27 milioane euro.
Resurse suplimentare
Analiza referitoare la administrarea spatiului Cocor Channel
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