Media & Advertising
Conferinta de marketing direct, organizata cu cateva zeci de mii de euro
Organizarea conferintei RoDirect, dedicata metodelor de marketing direct, va costa in jur de cateva zeci de mii de euro, au declarat oficialii Asociatiei Romane de Marketing Direct.
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Evenimentul, aflat la a doua editie, va promova domeniul marketingului direct din Romania, urmand a se desfasura in perioada 19-20 aprilie. Organizatorii au declarat pentru DailyBusiness ca anul acesta se asteapta la un numar de 250 de participanti, la fel ca in 2006.
Conferinta a fost promovata, prin agentia Maximize Communications, prin reclame in presa, in publicatii specializeate, pe internet, printr-un site dedicat, prin newslettere si bannere, precum si prin comunicate de presa si prin direct mailing.
Anul acesta, printre cei care vor lua cuvantul se vor afla Drayton Bird, autor al lucarii „Commonsense Direct Marketing”, Heinz Fischer, presedintele Asociatiei Germane de Marketing Direct DDV, si Otfried Friesch, consultant german de direct marketing.
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