Media & Advertising
Contul de comunicare Cappy trece in portofoliul Ogilvy
Agentia Ogilvy&Mather Romania a castigat pitch-ul organizat la sfarsitul anului trecut de Coca-Cola Adriatic & Balkans Business Unit, pentru contul de comunicare al marcii Cappy, conform oficialilor Ogilvy.
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Incepand din 2008, Ogilvy & Mather va dezvolta si implementa strategia de comunicare a brandului Cappy, atat in Romania cat si in tarile din regiune, din pozitia de Brand Agency.
Produsul Cappy a fost comercializat din anul 1940, iar in 1960, compania Minute Maid, de care apartinea Cappy, a devenit divizie a Coca-Cola. In Romania, brandul este reprezentat de linia de produse Cappy Premium, Cappy Classic si Cappy Tempo.
Ogilvy&Mather Romania este prezenta pe piata din 1994, oferind solutii de comunicare integrata.
Portofoliul de clienti cuprinde marci ca Unilever, Kraft Foods Romania,IKEA, Friesland Foods, Gillette, Heineken Romania, DHL, Lenovo, WWF, Orion.
Agentia face parte din reteaua Ogilvy&Mather Worldwide, care apartine WPP, in Romania fiind parte a grupului de comunicare Ogilvy.
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