Media & Advertising
Contul de media al Cosmote, din iunie la Media Investment
Contul de media al operatorului telecom Cosmote a fost adjudecat de Media Investment, agentia de media parte a holdingului The Group, care va incepe colaborarea propriu-zisa cu operatorul incepand din iunie, a declarat pentru DailyBusiness.ro Ruxandra Voda (foto), corporate affaires managerul Cosmote.
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„Am ales sa lucram pe servicii de media cu Media Investment in urma unui proces de selectie la care au participat mai multe agentii”, a precizat Voda, care nu a oferit detalii referitoarea la identitatea agentiilor care au participat, alaturi de Media Investment, la procesul de selectie, valoarea contului sau perioada pe care s-a semnat contractul cu noua agentie de media.
Inainte de Media Investment, serviciile de media ale Cosmote erau gestionate de agentia Mindshare, parte a grupului de comunicare Ogilvy.
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