Media & Advertising
Contul de media Erste Romania ramane la MEC
Mediaedge:cia (MEC) a castigat contul de media al Erste Group pentru regiunea Europa Centrala si de Est, decizia apartinand boardulului de conducere al Erste Group, formata din 15 membri, din care face parte si Daniel Pana, director executiv al Erste Group Romania, au anuntat oficialii MEC, agentie care a oferit servicii de media bancii in ultimii 2 ani.
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In faza finala a pitchului au mai participat agentiile OMD, IPG Mediabrands – PanMediaInitiative si MPG Media Planning Group.
Mediaedge:cia (MEC) Romania este o agentie de planificare a comunicarii si implementare media care ofera servicii de media planning si buying, si o platforma de servicii prin intermediul diviziilor de comunicare specializate: MEC Interaction, MediaLab sau MEC Access.
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