Media & Advertising
Contul de promovare de 90 mil. $ al BMW in SUA a fost castigat de Grey
Producatorul de automobile BMW si-a inmanat promovarea din SUA agentiei Grey West, cu sediul in San Francisco - un cont evaluat la circa 90 de mil. dolari (circa 71 mil. euro), a scris presa internationala.
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Contul administrat de Grey, retea de publicitate parte a grupului de comunicare WPP, cuprinde servicii de advertising clasic, intercativ, marketing direct si promotional.
Grey se va ocupa de contul BMW in vestul Statelor Unite, restul serviciilor de advertising fiind asigurate de agentiile Publicis New York, Publicis Dallas and GSD&M in regiunea Austin.
BMW North America se ocupa de marketingul si vanzarile automobilelor si motocicletelor in regine, precum si a marcilor Mini si Rolls-Royce.
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