Media & Advertising
Contul global de media al Bayer va fi administrat de o singura agentie
Producatorul german de medicamente Bayer a anuntat ca intentioneaza sa-si unifice contul global de media, in valoare de peste 700 milioane de euro, care in prezent este impartit intre mai multe agentii printre care se numara BBDO, JWT sau Interpublic Group, potrivit brandrepublic.com.
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Decizia a fost luata cu scopul de a imbunatati eficacitatea campaniilor Bayer si controlul cheltuielilor pentru media ale companiei.
Numele agentiei castigatoare va fi anuntat la sfarsitul acestei veri.
La sfarsitul primului trimestru, Bayer a raportat o cifra de afaceri de 7,8 miliarde de euro, in scadere cu 7,5% fata de aceeasi perioada a anului trecut, si un profit net de 693 de milioane de euro, in crestere cu 31, 3% fata de T1 din 2008.
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