Media & Advertising
Contul global Sanofi-Aventis, de 324 mil. euro, a plecat la ZenithOptimedia
Sanofi-Aventis, gigantul francez din farmaceutice, si-a inmanat serviciile globale de media planning & buying agentiei ZenithOptimedia. Contul este estimat la peste 324 milioane euro.
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ZenithOptimedia a castigat media Sanofi intr-o licitatie in care s-a „luptat” cu alte doua retele importante, ale caror identitati nu au fost facute publice. Pitchul de media nu a afectat in niciun fel serviciile de creatie, gestionate in continuare de Publicis si Euro RSCG.
Sanofi-Aventis este al patrulea mare jucator de pe piata globala de pharma. Compania s-a format in 2004, dupa ce Aventis a fost cumparata de concurentul Sanofi-Synthelabo, intr-o tranzactie evaluata la peste 47 miliarde euro.
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