Media & Advertising
Contul Mars – Wrigley s-a mutat la OMD
Bugetele de media ale brandurilor din portofoliul Mars - Wrigley vor fi administrate de agentia de media OMD, dupa ce acest cont a fost initial in portofoliul Media Direction, scrie paginademedia.ro.
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OMD a castigat contractul in urma unei licitatii inceputa in toamna lui 2010, la care au mai participat Media Direction, OMD, Starcom, Mediaedge si Mediacom, conform sursei citate.
Portofoliul Mars – Wrigley include marci precum Orbit, Snickers, Whiskas si Pedigree.
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