Media & Advertising
Contul Sandoz Romania a plecat de la Media Investment la Mediaedge:cia
Mediaedge:cia a castigat, in urma unui pitch local, contul de media al producatorului de medicamente Sandoz Romania, companie parte a grupului Novartis, au anuntat oficialii Mediaedge:cia. La pitch a fost prezenta si Media Investment, agentie care a gestionat anterior contul, au declarat pentru DailyBusiness.ro surse apropiate situatiei.
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Din portofoliul Sandoz Romania, Mediaedge:cia va comunica in aceasta toamna pentru brand-urile ACC si Calcium Sandoz.
Campania de media pentru ambele brand-uri, Calcium Sandoz si ACC, vizeaza cresterea notorietatii si a gradului de incercare al produsului, mediul de comunicare selectat fiind televiziunea, au precizat reprezentantii Mediaedge:cia.
Mediaedge:cia (MEC) Romania este o agentie de planificare a comunicarii si implementare media care ofera servicii de media planning si buying, si o platforma de servicii prin intermediul diviziilor de comunicare specializate: MEC Interaction, MediaLab sau MEC Access.
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