Media & Advertising
Cotidianul The Globe and Mail percepe taxa pentru accesul la continutul online
Unul dintre cele mai
importante cotidiene canadiene, The Globe and Mail, a introdus, luni, plata
pentru accesul la continutul sau online, abonamentul lunar ajungand la aproape
20 de dolari.
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Cotidianul
a anuntat inca din luna mai ca doreste sa introduca o taxa pentru accesul la
continutul sau online, invocand necesitatea de a creste incasarile, avand in
vedere declinul inregistrat de piata publicitatii.
Totusi, accesul la site-ul cotidianului a ramas gratuit pentru abonatii versiunii
tiparite, iar ceilalti vizitatori pot consulta lunar pana la zece articole fara
sa plateasca, transmite Mediafax.
In prima luna, abonatii la versiunea online vor plati doar
99 de centi, insa ulterior accesul ii va costa 19,99 de dolari pe luna, de doua
ori mai mult decat versiunea tiparita.
The Globe and Mail urmeaza astfel exemplul unor cotidiene
celebre precum The New York Times, The Financial Times si The Wall Street
Journal.
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