Media & Advertising
Coty isi consolideaza contul global de media
Coty, cel mai mare producator de parfumuri din lume, va organiza un pitch pentru consolidarea contului de media, estimat la 180 milioane de lire sterline, potrivit Brandrepublic.com.
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Este pentru prima oara cand gigantul cosmetic, care detine branduri precum Calvin Klein, Cerruti, Adidas, David si Victoria Beckham sau Kate Moss, opteaza pentru un contul global de media in defavoarea impartirii de piete si regiuni.
Contul global va reuni afacerile de media din 90 de tari.
Cheltuielile cu publicitatea ale Coty au scazut cu 20% de la declansarea crizei economice, in 2008, potrivit companiei de cercetare Nielsen.
In ciuda mediului economic actual, presedintele executiv al Coty, Bernd Beetz, spera ca vanzarile din 2010 sa atinga 5 miliarde de lire sterline, fata de 4 miliarde lire in 2008.
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