Media & Advertising
Coty organizeaza pitch pentru contul american de media evaluat la 100 mil. $
Producatorul american de cosmetice Coty pregateste o licitatie pentru inmanarea contului de media din SUA, evaluat la 100 mil. dolari (70 mil. euro), scrie presa internationala citand surse din piata.
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Conform surselor citate, agentiile invitate in pitch sunt OMD – parte a Omnicom Group, Maxus – detinuta de grupul de comunicare WPP, si un alt jucator al carui nume nu se cunoaste deocamdata.
Coty a cheltuit anul trecut circa 112 milioane dolari (79 milioane euro) pe servicii de media, in scadere cu circa 20% fata de 2007, potrivit datelor furnizate de compania de cercetare Nielsen.
Compania a mai organizat recent un pitch pentru contul de media din Marea Britanie, evaluat la 40 milioane dolari (28,2 milioane euro), castigat de OMD, si mai pregateste o licitatie pentru serviciile de media din Franta.
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