Media & Advertising
Cum influenteaza consumatorii deciziile de cumparare ale celorlalti consumatori
Estomparea granitelor intre TV, social media si mobile, sustinuta de avansul tehnologiei, da nastere unui nou grup de consumatori, cu o influenta mult mai puternica asupra deciziilor de alegere a brandurilor, potrivit celui mai recent studiu realizat de reteaua de media Initiative.
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