Media & Advertising
Daniela Knecht a parasit agentia Scala JWT
Daniela Knecht (foto) a decis in luna februarie a acestui an sa pararaseasca agentia Scala JWT, dupa aproape 2 ani in care a detinut functia de managing partner.
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„Daniela Knecht a decis, in februarie 2010, sa paraseasca Scala JWT, iar eu am acceptat acesta decizie”, declara Petra Hoyos, CEO Scala JWT, care s-a intors la carma agentiei pe care a infiintat-o in urma cu 15 ani, dupa ce in ultima perioada s-a dedica familiei si activitatii regionale a JWT.
Petra Hoyos gestioneaza contul Kraft pe zona Europa Centrala si de Est, Orientul Mijlociu si Africa.
„Industria de advertising din Romania trece printr-o perioada dificila, insa am speranta ca in urmatorii doi ani, lucrurile vor evolua intr-o directie pozitiv”, a adaugat Petra Hoyos.
Scala JWT, agentie de publicitate full-service, infiintata in 1996 de Petra Hoyos, este parte a retelei globale JWT, dar si membru al grupului WPP, care mai include retelele Grey Worldwide, Ogilvy, Young&Rubicam si Group M.
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