Media & Advertising
De ce a mers Adevarul tot la Odissey ca sa-si vanda publicitatea: Ne-au promis 10 mil. euro/an
Publicitatea Adevarul Holding va fi vanduta printr-o regie nou infiintata, Media Point, in care Odyssey, agentie detinuta de Dinu Patriciu, este actionarul principal, scrie paginademedia.ro. Odissey a castigat si contul de media buying si planning al companiei.
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Peter Imre (foto), directorul general al Adevarul Holding, a explicat ca a ales agentia Odissey pentru ca aceasta a fost singura care a oferit o scrisoare de garantie bancara prin care s-a obligat sa vanda publicitate de 10 mil. euro/an, a spus Imre, conform sursei citate.
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