Media & Advertising
Diferenta dintre un brand si un nume sezonier de produs
Folosim cuvantul "brand" ca motiv de mandrie atunci cand business-ului ii este bine si dam vina pe el atunci cand nu ii intelegem mecanismele care il alcatuiesc. Pentru multe companii care creeaza marci romanesti procesul de branding este inca o necunoscuta, iar asta se poate vedea la o simpla cautare pe Google.
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