Media & Advertising
Discovery pierde aproape 50% din piata de distributie TV din Romania dupa scoaterea de pe RCS
Discovery Channel, principala televiziune din portofoliul
companiei Discovery, a pierdut aproape 50% din piata de distributie TV din Romania,
odata cu scoaterea sa de pe retelele de cablu si de pe platforma digitala Digi
a RCS&RDS, au declarat mai multe surse din piata media.
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La sfarsitul anului 2011, piata de retransmisie a
programelor TV din Romania
numara 5,85 milioane de abonati, potrivit datelor autoritatii de reglementare in
comunicatii (ANCOM). Dintre acestia, RCS&RDS are peste 2,5 milioane de
abonati (pe cablu si satelit/ Digi), au mai spus aceleasi surse.
Astfel, este de asteptat ca impactul asupra audientei
televiziunii Discovery Channel sa fie semnificativ in urma deciziei RCS&RDS
de a scoate, incepand de joi seara, televiziunea de pe retelele sale de cablu,
analogic si digital, dupa ce, pe 23 noiembrie, compania de telecomunicatii a
scos postul si de pe reteaua sa de satelit Digi, noteaza Mediafax.
In acest moment, niciuna dintre televiziunile operate de
Discovery Networks in Romania
nu mai este difuzata pe RCS&RDS (cablu si DTH/ digital).
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