Media & Advertising
Disney isi liciteaza contul de media
Compania Walt Disney isi revizuieste conturile de media pentru diviziile de filme si parcuri, gestionate din 2001 de agentia Starcom a grupului Publicis, scrie publicatia specializata in domeniile media si marketing Advertising Age.
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Mai multe agentii au primit cereri de oferta saptamana aceasta, informatie confirmata de un purtator de cuvant al Disney, conform sursei citate.
Disney s-a plasat pe locul 7 in top 100 cei mai mari advertiseri din SUA, realizat de Ad Age, cu peste 2 mld. dolari alocati pentru publicitate.
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