Media & Advertising
Distributia de presa, o piata de 120 mil. euro
Piata de distributie a presei tiparite din Romania atinge 120 milioane
de euro pe an, la care se adauga o suma cuprinsa intre 20 si 40 milioane de euro, provenita din partea de abonamente.
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Veniturile distribuitorilor de presa (partea de comision) reprezinta circa 60 milioane de euro.
Estimarile apartin lui Dan Vasile, managerul companiei de profil Rautackirja Romania. Acesta a declarat ca daca pana acum,veniturile editorilor de presa proveneau in proportie de 60% din publicitate, in prezent printul detine 50% di veniturile realizate prin vanzarea cu amanuntul.
Vasile a mai spus ca vanzarea de presa in hipermarketuri si benzinarii (tot ce nu e chiosc stradal) insumeaza 30 milioane euro. Din acest total, ziarele detin un procent de 10%, iar revistele intre 30-40%.
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