Media & Advertising
Dupa Altex, Mediaedge:cia mai castiga un cont: Danone
Mediaedge:cia, agentia de media parte a grupului international WPP, a castigat licitatia finala pentru serviciile de media ale producatorilor de lactate Danone, dupa o "confruntare" cu Media Planing Group si Media Direction, au declarat pentru DailyBusiness.ro surse din piata.
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Contul Danone este castigat la o saptamana dupa anuntul oficial al retailerului de electrocasnice Altex, care a directionat activitatile de media tot spre Mediaedge:cia.
Aceleasi surse spun ca agentia va administra contul – estimat in piata la cateva milioane de euro – cel putin 3 ani, urmand sa gestioneze toate serviciile de media ale producatorului de lactate.
Danone este ocupantul locului 5 in topul celor mai mari advertiseri din 2007, cu cheltuieli de promovare in valoare de 138,65 milioane euro, in timp ce Mediaedge:cia a generat in 2007 venituri de 25 milioane euro.
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04 Dec. - 19:34