Media & Advertising
E oficial: ZenithOptimedia se separa in doua parti, dupa aproape 10 ani
ZenithOptimedia, divizia din Marea Britanie a uneia dintre cele mai vechi si importante retele de media din lume, se reorganizeaza in doua entitati separate: Zenith Media si Optimedia, scrie presa internationala.
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Zenith si Optimedia au fuzionat in 2001, formand structura ZenithOptimedia.
Reteaua detinuta de Publicis a decis sa inchida alte doua divizii, agentiile Zed Media si Equinox, pentru a se concentra 100% pe noua structura de business, formata din Zenith Media, Optimedia, divizia de branded content – Newcast, Meridian (marketing) si Ninah (consultanta in management).
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