Media & Advertising
Editia online a The Economist, contra cost
Saptamanalul The Economist intentioneaza sa aplice o taxa pentru cititorii care acceseaza continutul online al publicatiei, copiind astfel modelul propus de News Corp, gigantul media detinut de Rupert Murdoch, potrivit presei internationale.
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In prezent, accesul la continutul online al publicatiei este gratuit, iar editia print costa 4 lire sterline (4,5 euro).
Masura ar putea fi introdusa in urmatoare 6 luni.
„Strategia lui Murdoch este binevenita, chiar daca nu sunt sigur ca vor fi multi care o vor copia. Ziarele pierd teren in fata continutului gratuit, iar oamenii ar plati pentru a citi analize si dezbateri”, a comentat Yvonne Ossman, editorul The Economist in Marea Britanie.
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