Media & Advertising
Europcar isi revizuieste contul pan-european de publicitate
Compania de rent-a-car Europcar isi revizuieste contul pan-european de publicitate, administrat in prezent de Ogilvy&Mather Paris, potrivit Campaign Live.
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In ceea ce priveste contul de media al companiei, acesta este gestionat de compania Mediavest.
In prezent, Europcar are in administrare circa 200.000 de autovehicule in 143 de tari, inclusiv in Romania.
Compania a trecut printr-un proces de rebrand-ing in 2008, dupa ce a fuzionat cu National Car Rental si Alamo Rent A Car.
Pe piata locala, printre principalii competitori directi se numara companiile Hertz si Avis.
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