Media & Advertising
Ferrero isi liciteaza contul media estimat la 287 milioane euro
Producatorul italian de ciocolata Feffero a contactat mai multe agentii de publicitate pentru a reorganiza contul sau media european, estimat la o valoare de 250 milioane de lire sterline (287 milioane euro), informeaza BrandRepublic.
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Printre agentiile contactate se numara ZenithOptimedia, MEC si Aegis Media.
Contul acopera prezenta brandului Ferrero in Italia, Spania, Portugalia, Franta, Belgia, Olanda, Turcia si Grecia, potrivit [url=http://www.brandrepublic.com/news/article/1069554/ferrero-calls-350-million-pan-euro-media-review/]sursei citate[/url].
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