Media & Advertising
Franta: Google lanseaza un fond de 60 mil. euro pentru tranzitia spre presa digitala
Gigantul de internet Google va lansa in Franta un fond de
60 de milioane de euro pentru "a facilita tranzitia presei spre lumea
digitala", potrivit unor acorduri semnate intre Google si editorii presei
franceze, a anuntat vineri presedintia republicii.
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„A devenit astazi un eveniment mondial”, a
comentat presedintele francez François Hollande.
„In acelasi timp, asupra metodei – cautarea unui acord intre un mare grup
mondial si presa franceza – si asupra rezultatului – un fond de 60 de milioane
de euro pentru investitii in viitor -, este o mandrie pentru Franta ca a fost in
masura sa realizeze acest acord care este primul in lume”, a adaugat el.
Acordul prevede de asemenea un „parteneriat comercial” destinat sa
ajute presa sa se dezvolte pe internet si „sa isi creasca veniturile
online”, a precizat pentru AFP un purtator de cuvant al gigantului
american, arata Agerpres.
De la inceputul lunii decembrie, patronii presei franceze si reprezentantii
motorului de cautare american s-au intalnit de mai multe ori pe saptamana cu
mediatorul numit de guvern, Marc Schwartz.
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