Media & Advertising
Garnier renunta la Andreea Marin ca ambasador de brand, pentru cantareata Andra
Producatorul de cosmetice Garnier Romania a renuntat la colaborarea cu vedeta de televiziune Andreea Marin Banica, care a fost ambasadoarea brandului in Romania, si si-a asociat imaginea cu cantareata de muzica usoara Andra.
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Unul dintre noile spoturi publicitare Garnier, realizate de agentia Publicis Romania, va rula pe TV in toata Europa de Est, conform reprezentantilor agentiei.
Spotul pentru Garnier face parte dintr-o campanie de comunicare mai complexa realizata de Publicis pentru brand-urile Garnier Color Naturals si Garnier Essentials, care va cuprinde spoturi TV, print si comunicare in-store.
Conceptele au fost dezvoltate plecand de la personalitatea noii ambasadoare Garnier, artista Andra.
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