Media & Advertising
Gates si Seinfeld nu vor mai aparea in reclamele Microsoft
Gigantul IT&C Microsoft a hotarat sa nu mai realizeze alte spoturi publicitare in care apar Bill Gates, fondatorul Microsoft, si comediantul Jerry Seinfeld, consemneaza blogul Los Angeles Times.
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Decizia intervine la mai putin de o saptamana de la lansarea celui de-al doilea spot, parte a unei noi campanii, care ii are ca protagonisti pe cei doi.
Frank Shaw, unul din purtatorii de cuvant ai Microsoft, a declarat ca hotararea de inceta colaborarea in acest punct a fost luata de mult, si ca nu are de-a face cu criticile pe care acestea le-au provocat.
„Spoturile cu Jerry Seinfeld reprezinta doar o etapa initiala, de teasing in campania noastra, asa cum am declarat intotdeauna. Acum ne pregatim pentru etapa urmatoare”, a declarat Shaw.
Conform unor informatii din piata, Seinfeld ar fi primit din partea Microsoft un onorariu de 10 milioane de dolari pentru a participa la noua campanie a gigantului software, estimata la circa 300 milioane de dolari.
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