Media & Advertising
Gazeta Sporturilor cheltuieste 16% din cifra de afaceri pe marketing
In 2008 Gazeta Sporturilor isi va mari cu 100% bugetul de marketing, valoare ce reprezinta 16% din cifra de afaceri a ziarului, a declarat Catalin Tolontan pentru DailyBusiness.
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In opinia lui Tolontan „continutul valoros nu se vinde singur”, de aici si cresterea bugetului de marketing al Gazetei in 2008.
„Pentru Gazeta Sporturilor, marketingul nu este comunicarea valorilor produsului dupa fabricare, ci actul inventarii produsului. Sa dai un titlu bun e tot o forma de marketing editorial. Peste 16% din cifra noastra de afaceri se va duce catre marketing in 2008”, a spus acesta.
Gazeta Sporturilor este lider de vanzari la cotidiene si la categoria de ziare sportive. In 2007, media lunara de vanzari pe aparitie a fost de peste 71.000 de exemplare, in primele trei trimestre.
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