Media & Advertising
Gazeta Sporturilor: Publicitatea pe print a scazut in Romania cu 66% in primele 4 luni
Piata de publicitate pe print din Romania a scazut cu 66% in primele patru luni ale anului, potrivit rezultatelor unui studiu realizat de departamentul de cercetare al publicatiei Gazeta Sporturilor (Gsp), publicat de redactorul sef al Gazetei, Catalin Tolontan, pe blogul sau.
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Potrivit lui Tolontan, cercetarea a analizat 21 de ziare nationale, primele 10 cele mai citite publicatii pe print si alte 11 monitorizate de AlfaCont.
„S-au eliminat barterele media, machetele cu cost zero si promovarea din interiorul grupurilor de presa. Ratecardul a fost transformat in net prin calibrari bazate pe informatii incrucisate de la publisheri si dinspre agentii. Concluziile: pe primele 4 luni ale lui 2009, scaderea fata de aceeasi perioada a lui 2008 este de 66%”, scrie CatalinTolontan pe blog, adica „mai mare decit cifra de 50% vehiculata pina acum„.
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