Media & Advertising
Gillette l-a trecut pe banca de rezerve pe David Beckham
Gillette va renunta din vara la serviciile fotbalistului David Beckham in ceea ce priveste reprezentarea marcii, urmand sa apeleze la alti trei sportivi, jucatorul de golf Tiger Woods, tenismenul Roger Federer si fotbalistul lui Arsenal Londra Thierry Henry.
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Fosta imagine a brandului, David Beckham, ar putea totusi sa-si extinda contractul cu Gillette valabil in SUA, in valoare de 40 de milioane de lire (60 de milioane de euro) pe doi ani, comenteaza presa internationala. Beckham a semnat recent un contract pe 5 ani cu echipa americana LA Galaxy, parasind Real Madrid.
Contractul de reprezentare al lui Beckham pentru brandul Gillette expira in luna iunie.
Noua campanie publicitara a Gillette, realizata de BBDO, va fi lansata de asemenea in vara acestui an.
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