Media & Advertising
GMP si-a adus planner de la Leo Burnett
Ioana Gheorghita (foto) este noul senior strategic planner al agentiei de publicitate full-service GMP, au anuntat oficialii agentiei. Inainte de a se alatura echipei GMP, Gheorghita a planificat campanii la Leo Burnett, pentru clienti ca Petrom, bonux sau Beck's.
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Ioana Gheorghita (27 ani) a absolvit Facultatea de Economie si Administrarea Afacerilor, in Iasi, specializarea Marketing.
A oscilat intre o cariera de copywriter si una in research.
A descoperit planning-ul, la Leo Burnett, unde lucrat patru ani pentru branduri ca Petrom; Bonux, Ariel, Tide, Lenor, Always, Wella (Procter&Gamble), Beck’s, Noroc (InBev); GE Money; Citroen (Automotive Trading Services) sau L&M, Virginia Slims (Phillip Morris).
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