Media & Advertising
Graffiti BBDO schimba chipsurile Star Chips in Lay\’s
Campania de publicitate a chipsurilor Lay's, produs al Star Foods, va fi realizata de agentia de publicitate Graffiti BBDO.
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Chipsurile Lay’s, foste Star Chips, vor fi facute cunoscute publicului roman printr-o campanie care a debutat pe 12 ianuarie. Aceasta va continua in urmatoarele luni prin canalele TV, outdoor, radio, presa scrisa, precum si prin materiale de suport si evenimente la punctele de vanzare.
Oficialii companiei nu au dezvaluit valoarea campaniei de rebranding.
Graffiti BBDO va colabora cu agentia Media Direction, pentru cumpararea spatiului publicitar si pentru realizarea strategiei, conform oficialilor Star Foods.
Schimbarea numelui Star Chips in Lay’s se va produce ca urmare a unei campanii de modernizare a mijloacelor de productie si pentru a introduce pe piata romaneasca marca Lay’s a PepsiCo, principalul actionar al Star Foods.
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