Media & Advertising
Grey a castigat contul global de media al Allianz
Allianz a incredintat contul global de media, in valoare de 60 milioane de lire sterline, agentiei Grey, dupa un pitch final in care a concurat cu DDB Berlin.
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BBDO si Young & Rubicam au fost eliminate intr-un faza anterioara.
Grey, agentia grupului de comunicare WPP, va gestiona comunicarea de brand, marketingul digital, sponsorizarile si bugetul media al Allianz.
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