Media & Advertising
Guardian Media Group se opune fuziunii dintre Channel 4 si BBC Worldwide
Guardian Media Group (GMG) s-a opus vehement propunerii guvernului britanic de fuziune dintre posturile de televiziune Channel 4 si BBC Worldwide - ambele parte a grupului BBC - pe motiv ca actiunea ar afecta grupurile media comerciale.
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BBC este cel mai mare grup media detinut de statul britanic.
Potrivit oficialilor Guardian, o astfel de fuziune mai degraba ar submina decat ar sustine pluralitatea serviciilor publice si nici nu ar acoperi pierderile de 150 milioane lire sterline (162 milioane euro) ale Channel 4.
Mai mult, prin aceasta fuziune, BBC Worldwide’s si Channel 4 ar dispune de o putere de negociere marita pe piata de advertising, punand in dezavantaj regiile de vanzari publicitate.
Guvernul britanic urmeaza sa decida in mai daca fuziunea dintre Channel 4 si BBC Worldwide va avea loc.
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