Media & Advertising
Hyundai Kia cauta noi agentii de media
Producatorul coreean de automobile Hyundai Kia a demarat un proces intens de pitch-uri, in afara SUA, pentru redirectionarea conturilor de media planning si buying, estimate la circa 300 mil. $, scrie presa internationala.
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Activitatile de media ale producatorului auto din SUA vor fi in continuare gestionate de agentia Initiative.
Hyundai cauta noi specialisti media in Europa – unde a alocat un buget de promovare de peste 100 milioane dolari, si in regiuni din America de Sud si Asia. Omnicom Media Group, agentia care gestioneaza media Hyundai Kia in Europa a fost, la randul ei invitata in pitch.
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