Media & Advertising
Indesit a ales Initiative si Aegis pentru servicii de media in Europa, in valoare de 20 mil. lire sterline
Producatorul de electrocasnice Indesit, care detine brandurile Hotpoint si Ariston, a ales Initiative si Aegis pentru a-i gestiona contul de media din Europa, in valoare de 20 milioane de lire sterline.
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Din grupul Aegis fac parte agentiile Carat si Vizeum.
Astfel, Carat si Vizeum se vor ocupa de contul de media din Marea Britanie, Italia, Franta si Turcia, in timp ce Initiative va pastra afacerile din statele care alcatuiesc fosta URSS, scrie Campaign.
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