Media & Advertising
Industria pharma investeste 1 miliard $ in online-ul american
Companiile farmaceutice din Statele Unite ale Americii vor cheltui in acest an 1 miliard de dolari pe publicitatea online, in crestere cu 10,6% comparativ cu anul trecut, se arata intr-un studiu realizat de eMarketer, citat de AdvertisingAge.
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Pana in 2014, cheltuielile de publicitate online din industria de sanatate si farmaceutice se asteapta sa ajunga la 1,52 miliarde de dolari. Totusi, in ciuda acestor rate de crestere, ele vor reprezenta doar 4% din cheltuielile totale din online-ul american.
Un sondaj recent, realizat de Harris Interactive, arata ca 88% dintre adultii interesati de informatii din domeniul sanatatii le cauta online.
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