Media & Advertising
Initiative a pierdut contul Orange, in valoare de 92 mil. euro
Orange a renuntat la serviciile agentiei de publicitate Initiative pentru contul de media in valoare de 75 mil. lire sterline (92 mil euro), a scris presa britanica.
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Grupul telecom urmeaza sa organizeze un pitch pentru adjudecarea contului, la care vor fi invitate doar 3 agentii, Vizeum, i-level si Mediaedge:cia.
Agentiile Carat si Walker Media au fost scoase din cursa pentru obtinerea contului operatorului.
Potrivit reprezentantilor Orange, pitch-ul va pune foarte mult accentul pe metode eficiente de integrare a serviciilor online si offline in comunicare si promovare.
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