Media & Advertising
Interpublic creaza o agentie de marketing pentru telefoanele mobile
Ansible este noua agentie de marketing pentru telefoanele mobile formata de grupul de publicitate Interpublic impreuna cu Velti, furnizorul de tehnologie pentru marketing pe mobile, informeaza presa internationala.
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Crearea Ansible raspunde tendintelor de dezvoltare a marketingulkui pe mobil, in acest segment al publicitatii estimandu-se cresteri ale investitiilor de pana la 19 miliarde de dolari pana in 2011, potrivit cercetarilor ABI Research.
Noua agentie va oferi clientilor sai servicii de creatie, strategie si management al campaniilor pe mobil. Agentia se adreseaza atat celor care doresc campanii pe mobil prin mesaje text, cat si celor care vor folosi elemente multimedia.
Ansible va avea sediul la New York, dar va activa si in Europa si Asia, colaborand in dezvoltarea campaniilor pe mobil cu celelalte agentii ale grupului Interpublic. Vladimir Edelman a fost desemnat CEO al noii agentii.
Interpublic detine Initiative Media, Lowe Worldwide, McCann Erickson si Universal McCann.
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