Media & Advertising
Investitiile in publicitatea media din SUA, in crestere cu 0,6%
In 2006, investitiile in publicitate in media masurabile din SUA au crescut cu 0,6% fata de anul precedent, aceasta fiind cea mai mica crestere inregistrata incepand cu 2001.
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Investitiile de publicitate in media, masurabile din Statele Unite, din 2006, reprezinta 58,2% din totalul cheltuielior de publicitate ale celor mai importanti advertiseri din SUA, informeaza warc.com, citand raportul anual „100 Leading National Advertisers”, al publicatiei „Advertising Age”.
Restul investitiilor au fost facute in marketingul direct, promotii si in campaniile de comunicare digitala. Primii 100 de advertiseri din SUA au investit in publicitate, anul trecut, 104,8 miliarde de dolari, cu 3,1% mai putin decat in 2005.
Procter & Gamble se distinge ca liderul advertiserilor din SUA, investitiile sale in publicitate crescand cu 6,8%, pozitionandu-se pe primele doua locuri in 50 din cele 52 de clasamente realizate de Advertising Age.
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